Pride of Taiwan!
Boba Tea became the Ideal Souvenir Gift Box for Foreigners
Author:Lillian
Boba tea has performed outstandingly in various vital venues worldwide, it has even shone brilliantly as the pride of Taiwan on New York’s Times Square via UBER voting; Taiwanese people living overseas often use the Boba tea Festival as the topic of conversation to promote the Taiwanese culture; Taiwan’s hand-shaken drink chain store brands can be seen almost everywhere in the main cities and tourist sites around five continents worldwide.
Boba Tea becoming the Pride of Taiwan
Boba tea has become the pride of Taiwan and even spread around the world since its launch in the market more than 4 decades ago. Beginning with the launch of bubble black tea in 1983 which started a trend, boba tea then gradually began to appear in the menus of many tea shops later on. In the late 1990s, proprietors imported the automatic sealing machine to replace the conventional lid, which turned takeaway boba tea stores mainstream from that moment onward, along with the appearance of chain stores.
In the 2000s, boba tea gradually became popular overseas. People started to come to Taiwan to learn how to start up a store and a new service was then derived from the boba tea industry during this period – the One-Stop Service specially dedicated for overseas clients who want to start up a store to learn about boba tea, learn about blending drinks, purchasing raw materials, to store marketing design, etc. The year 2018 was the era in which boba tea flourished, where the new marketing technique of tiger-patterned brown sugar boba tea attracted countless consumers’ attention, such that the boba tea charisma began to take over the world rapidly, including the Louvre, the art paradise in Paris, France; New York Avenue in the fashion capital of America; the various nations in the mysterious African continent, to our neighboring nations including China, Korea and Southeast Asia. It has even raised a trend for the new Reiwa Era of Japan in 2019.
New Tricks of Boba Tea
Transforming into Gift Boxes to Convey the Wonderfulness of Taiwan
For boba tea to circulate to all corners of the world and for more people to love Taiwanese boba tea, Chen En has created the new brand - BoChew this year along with the development of the Instant Boba Tea Gift Box featuring Taiwan’s characteristic impressions.
International and domestically famous instant boba tea products were compared during the R&D process of the product in order to develop the chewiest brown sugar instant pearls, thereby allowing consumers to enjoy the boba tea with a texture closest to hand-shaken drinks.
Gift Box Design
The gift box’s red color represents blessings and gives people a sense of warmth and joy. The gift box contains design elements representative of Taiwan which include the Formosan black bear, sika deer, night market, sky lanterns, as well as indigenous patterns which express the beauty of Formosa.
Since time immemorial, the Chinese consider food to be “above all”, and that great food is the world’s shared language. As people often learn about a country through food, sharing gifts of food and local delicacies are also ways to care for others!
The BoChew Instant Boba Tea Gift Box combines Taiwan’s great taste and culture to satisfy the pickiest of palates and serve as a conversation-starter, a must-have gift for all cultural exchanges.
Six Different Milk Tea Flavours to Satisfy Your Milk Tea cravings
BoChew Instant Boba Tea Gift Box includes six flavor milk teas, instant boba - brown sugar, paper straws and cultural and creative coaster.
| Matcha Flavor | Finely ground pure matcha powder which is full of creamy richness |
| Dark Chocolate Flavor | Contains 25% pure cocoa powder which is rich in ripe fruit flavor. |
| Okinawa Brown Sugar Milk Tea | Authentic local brown sugar and winter gourd flavors whose sweetness is accompanied by a refreshing milky flavor and gentle black tea fragrance. |
| Thai Milk Tea | Authentic and rich taste with a silky condensed milk on a flavorful black tea foundation. |
| Strawberry Flavor | Rich strawberry and milky flavor which is an eclectic blend of sweet and sour in a gentle shade of pink. |
| Taro Flavor | Rich taro and milk fragrance which makes it a favorite of foreigners. |
Instant Boba - Brown Sugar
It’s convenient that you can heat up in a minute. Also, its chewy texture becomes even tastier as you chew and the flavor achieves an authentic Taiwan brown sugar flavor. In addition, portion sizes are 25% larger than the market average.
BoChew Instant Boba Tea
Serves Authentic Pearls with Ease in 1 Minute
Place the pearls into a container containing hot water and microwave for 1 minute. Meanwhile, tear open the flavor powder packet and pour it into a glass, then add 100cc of hot water and stir evenly. After stirring, place the microwaved pearls into the glass, add 150cc of cold water and fill the glass with ice cubes to complete a glass of pearl milk tea! There is an alternative professional method to preparing the product, which is replacing cold water with fresh milk. You can then create a glass of gradient pearl milk tea offering the visual and taste comparable to products from hand-shaken drink stores.
▲ [BoChew Instant Boba Tea Gift Box] https://www.bochew.com/
About BoChew
The name of the new BoChew brand is a portmanteau of “Boba (pearls)” - a signature ingredient in milk tea - and the word “chew.” BoChew’s pronunciation is like “Bonjour”, a French term which is both a greeting and wishes others well.
Anyone can choose BoChew products they like and share them with their friends and family. Every BoChew product is more than product as it is a medium for good thoughts and well wishes for others, this making it similar to warmly greeting another with “bonjour.”
Let Taiwan beverages be part of your happy times, difficult times, sad times, and relaxing times!
References:
1. 故事：在美國，喝珍奶就是華人身分證──手搖杯的世界在地化
2. 天下雜誌：台灣道地的珍珠奶茶，如何成為美國一整個世代的身分認同
3. 維基百科：珍珠奶茶